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website design Minnesota


Website design is much like any other form of marketing or advertising — the website design team must become familiar with you, your products and services, and your clientele. That being said, using the web, we can substantially abbreviate this process by making it available to everyone. We have created several products and processes for the purpose of better serving website design clients.
 
navigationYour website design should move, guide, educate, and inform the people who visit — this is called Navigation and it is fundamental to a good website design. Navigation is the path which people browse thorough your site. We've all been frustrated by sites leading you down a path of no return, or a path that leads you into a labyrinth of confusion. Our website design will lead your visitor safely and surely.


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Traditional Design Elements

line in design

Line
The experienced photographer uses lines in composition to focus attention on the main interest of the design.

The technique of looking for converging lines in a scene is to become one with your surroundings. E.g., the way a road winds into the distance down the coast and makes parallel converging lines with the edges of the beach, surf, walkway, and trees. A skilled photographer may use this to create a focal point on a model to literally guide the viewer's eyes to the model.

The use of line can be an important part of website design as well. The difference is the website designer is given a pile of elements and is tasked with creating the composition from scratch.  So as the designer starts to create, they may create lines that focus the viewer's eyes as well.
 
shape in website design

Shape
When you add lines, curve lines, cross, and fill lines — you get shapes. Shapes can also be created by color. A shape can be positive or negative. When an object is placed on a page, the object is the positive space and the space around the object would be the negative space.

Shapes create recognition, familiarity, and meaning. Some shapes are so recognizable that we know their meaning simply by their shape.

 
form in website design

Form
In website design, form is three dimensional objects, or two dimensional objects giving the apperance of objects as three dimensional.
 
color in website design

Color
In website design, color is essential. Color can create a mood, induce a feeling, trigger a memory, or entice an emotion. There are theories on color, and we take color very seriously when we start the website design process. Color is probably one of the most important elements in website design. Color is the first thing you notice when you open a page, so it is important that those colors represent the pages brand and identity correctly. E.g., Coca-cola® would never use blue in their color scheme.

 
type in website design

Typography
Typography, in the world of website design, is an area that is sorely lacking attention. HTML (hypertext markup language) only allows for a couple standard fonts to choose from. This lack of font choics greatly limits the creativity on pages that need to have database output, such as content systems or dynamic data.

Creative fonts are often used as design elements, such as page titles and sub- headings. To do this, we simply use a picture of the word or statement we are displaying. We can also get very creative in our font usage in Flash. Using Flash also maintains the vector aspects of the typography, which allows for scaling without distortion. However, we caution the use of both image and Flash for text in website design as search engine spiders cannot see pictures of words very well